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Amazon’s poor Search Menu Bar; Why Does Amazon.com Show Old Products When Searching For A Specific Item?

January 6th, 2015 · No Comments

Amazon.com will you please update your products to the latest ones when a customer is searching for a particular item. Try any item: tv, remote control, car stereo; it does not matter, invariably 4 or more items out of the first 10 will be products that are two to five years old.

Why has not Amazon figured out that a consumer looking for a new product like a laptop, wants to see the latest ones made, at least have a menu button option that will perform this action. The “New and Popular” Menu option does not solve this problem.

Search “laptop” in the computers section and the fifth computer displayed is an Apple Ibook g4 which is over 10 years old.

Add “new and popular” to that “laptop” search and the first 7 items will not be laptops but items like a Kindle Fire, Playstation 4, Chromecast.

Amazon.com’s search function is beyond subpar and yet their entire business model is predicated on the consumer finding what they want online through their search bar.

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