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Kara Swisher on the Apple Watch: The Art Of Saying Nothing While Still Promoting Apple Inc. Apple Needs to Remember That Technology Should Disappear.

March 10th, 2015 · No Comments

It sounds like Kara Swisher is learning from her business partner Walt Mossberg on how to say nothing while promoting Apple at the same time, God these two are so boring but then again that Tim Cook Apple Watch presentation was lifeless and formless, it was as if they knew they were promoting a waste of a trinket:

Kara Swisher, “If there is simple things to do on it I think it can be a huge hit, if not you know I think people will still buy it.”

Kara Swisher on the Apple Watch: The Art Of Saying Nothing While Still Promoting Apple Inc.

I think Johnny and the rest of the Apple boys are starting to believe their own sycophantic press.

Johnny needs to learn how to pronounce “aluminum” and stay close to Cook’s mantra:

Cook said, “We always thought that glasses were not a smart move, from a point of view that people would not really want to wear them. They were intrusive, instead of pushing technology to the background, as we’ve always believed.”

Technology needs to disappear. A gadget that needs a phone, that is more not less. An obsession with thinness that sacrifices battery life (Iphone 6) and ports (Macbook), that equals more charging and more headaches.

The laptop computer is the perfect expression of a device that almost disappears thanks to a highly responsive trackpad. Touchscreens remind you it is all about the device, an effective trackpad and keyboard allow you to forget about the device but now the Ive boys are messing up the two advantages Apple had over Windows and Android, a simple OS X that got out of your way and a trackpad that was both simple and responsive.

The Force Trackpad, once again making the use of a computer more complicated and more intrusive.

Remember the art of saying nothing:

After passing through the vestibule, Ive said, “I can’t emphasize enough: I think there’s something really very special about how practical we are. And you could, depending on your vantage point, describe it perhaps as old-school and traditional, or you could describe it as very effective.”

If only Apple had a leader that could call people on their bullshit.

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