1776: Intersection of Politics/Media/Sports/Finance written by MikeFrancesa.com

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Matthew Van Houten of Xandr Media, AT&T Ad Exec Proposes/Announces Full Motion Video Ads on Directv Upon Pause Button Hit During DVR Viewing, LongTime Directv Subscribers Will Leave if this Idiot is Allowed to Push This Brutal Idea Forward. Go To Twitter and Let Matt Van Houten Know Where He Can Stick his Full Motion Video Pause Directv Ads.

March 4th, 2019 · No Comments

Matthew Van Houten of Xandr Media, AT&T Ad Exec Proposes/Announces Full Motion Video Ads on Directv Upon Pause Button Hit During DVR Viewing, LongTime Directv Subscribers Will Leave if this Idiot is Allowed to Push This Brutal Idea Forward.

Directv DVR subscribers should go to Matt Van Houten’s Twitter page and let him know how they feel about his disaster of an idea.

Here is an ATT stooge in action:

AT&T also has hopes to use the pause to lend new momentum to TV advertising. The company, which owns DirecTV and U-verse, expects to launch technology next year that puts a full-motion video on a screen when a user decides to take a respite. “We know you’re going to capture 100% viewability when they pause and unpause,” says Matt Van Houten, vice president of product at Xandr Media, AT&T’s advertising division. “There’s a lot of value in that experience.”

Hey Matty, go for it, make it happen, if you do, watch as millions of Directv users leave Directv/ATT and flock to other providers who don’t employ such ads, you fool.

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